Hi! I am Sahil, a performance marketer.

Hi! I am Sahil, a performance marketer.

I help businesses increase ad

conversions and optimise spends.

I help businesses increase ad

conversions and optimise spends.

So the right charts tilt up.

So the right charts tilt up.

Get in touch

Get in touch

I’m a PPC Specialist with a proven track record of running successful performance marketing campaigns across industries. I develop Google Ads & Paid Social strategies that align with clients’ business goals, and execute them, while increasing conversions & optimising ad spends. I have worked with over 50 brands across India, US, UK, EU & SEA countries.

I’m a PPC Specialist with a proven track record of running successful performance marketing campaigns across industries. I develop Google Ads & Paid Social strategies that align with clients’ business goals, and execute them, while increasing conversions & optimising ad spends. I have worked with over 50 brands across India, US, UK, EU & SEA countries.

Based in Delhi, India

Based in Delhi, India

Working with clients worldwide

Google certified

for running ads

50+

50+

Brands helped

Brands helped

$55M+

$55M+

Revenue generated

Revenue generated

$20M+

$20M+

Budget Managed

Budget Managed

Some brands I have worked with

let’s work together. let’s work together. let’s work together. let’s work together. let’s work together. let’s work together. let’s work together.let’s work together.let’s work together.let’s work togeth

25%

25%

%

2

5

0

0

Increase qualified leads by

In just 2 months, I helped a fintech brand

In just 2 months, I helped a fintech brand

Client results

Client results

What clients say

What clients say

“Bringing Clear Results”

Working with Sahil is amazing - he is a wiz in what he does. Everything he has done for us has got us clear results from Paid Media.

I can highly recommend him as a forward-thinking, detailed-oriented, fast-working colleague with an ever growing skillset and a creative approach to any challenge. It's always a joy to work together!

Felix Zeltner

Founder at Remote Daily

Founder at
Remote Daily

“Made our Marketing Campaigns better”

Sahil joined our organization as a freelancer around 7 months ago. He always came up with new ideas and acted on our problems fast. He made our marketing campaigns better on platforms such as Google, LinkedIn, META, etc and improved how we reach our audience. He implemented several optimizations to the campaigns to achieve optimal results.

I recommend Sahil for his hard work, creativity, and how he helped optimise and improve our digital ads goals. He would be a great addition to any team that needs a strong performance marketer.

Mridul Kumar

Marketing Manager at Nextiva

“Improved our qualified leads & donations”

Sahil worked with us for a year & set up our paid marketing from scratch for campaigns in India, US & EU. He helped us get more visibility, leads and donations. He helped us navigate the complexity of Google Ads, Linkedin Ads & explained different potential strategies & campaigns which fit our marketing objectives & budgets. He took care of the strategy for paid marketing, conversion tracking, optimization, introduced us to tools like Microsoft Clarity, automated the reporting process & optimised our landing pages which helped us get great results.

Sumantra Roy

Co-founder at LYF


Co-founder at LYF

“Thrives in complex challenges”

Sahil has an infectious energy and curiosity to understand how things work. One would do best to think of him as a partner and involve him in seeing some of the challenges he can solve for, as opposed to simply landing a brief onto him. There are people who thrive in complex challenges and Sahil does that by taking a deeper interest in solving the problem. Forever willing to learn and always willing to see things from different perspectives, I have no doubt that he shall go on to have a very successful career

Suryasen Kundu

Suryasen Kundu

Vice President & Chief Digital Strategist at Publicis Groupe

Vice President & Chief Digital Strategist at Publicis Groupe

I help companies with

I help companies with

Google Ads

Google Ads

I handle everything required to ensure the success of the Google Ads campaigns, from understanding the objectives to conducting competitor research, performing keyword research, creating campaign structure (best working one's), Targeting the right audience, To run cross funnel ads across platforms, setting up advanced conversion tracking, optimising the campaigns regularly, and providing live reporting.

Competitor research

Competitor research

Keyword
research

Keyword
research

Campaign Structure

Campaign Structure

Conversion Tracking

Conversion Tracking

Bid & Budget Optimisation

Bid & Budget Optimisation

Landing Page Optimization

Landing Page Optimization

Search Ads

I help clients with their search strategy which involves keyword research, Ad copies & Extensions, Conversion Tracking, GA4 & GTM Set up, live reporting & more

I help clients with their search strategy which involves keyword research, Ad copies & Extensions, Conversion Tracking, Optimisation, GA4 & GTM Set up, live reporting & more

Display Ads

I help brands by strategically setting up the campaigns, selecting the right Audience & reaching out to them at the right time with the right creative

I help brands by strategically setting up the campaigns, selecting the right Audience & reaching out to them at the right time with the right creative

Youtube Ads

I strategise and set up the campaigns, select the right Audience, Topics & Placements & suggestions for videos which achieve required objectives.

I strategise and set up the campaigns, select the right Audience, Topics & Placements & suggestions for videos which achieve required objectives.

Performance Max ads

I help advertise on all channels on Google with Pmax, using the right audience signals, creative strategy & getting you the most out of it in terms of sales or leads.

App Install Ads

I help businesses acquire users at the lowest possible cost by running app install ads for Play store & IOS. I achieve this by optimising the campaigns for in app actions to optimize on Customer Acquiring Cost (CAC)

Non-profit Grants

I help NGO’s secure free Google ad grants of $10K each month, help them understand how to use them, and help them get website traffic, relevant leads & donations through Google Ads

I help NGO’s secure free Google ad grants, help them understand how to use them, keep their performance above eligibility thresholds (eg., CTR>5% etc.) while maximising & optimising the ad spends .

Social Media Ads

Social Media Ads

By leveraging the ongoing creative strategy & testing across channels, I help businesses achieve their paid social objectives, whether it's driving traffic to their website, generating leads, acquiring users or increasing followers. The process involves targeting & testing different audiences (Interest, Open, Lookalike or Remarketing), testing different content (as per the audience & campaign goals) & testing different creatives (hooks, statics, videos, UGC etc) each week to find the winning creatives, messaging & audience for the best possible performance.

Platforms & tools I work with

Platforms & tools I work with

How I work

How I work

Understanding the KPI’s & Target Audience

Understanding the KPI’s & Target Audience

The first step for me is to comprehend the client's KPIs and the overall business objectives.

This step is akin to the fundamental marketing concept of identifying a company's target audience and understanding their needs and wants.

Asking relevant questions is a critical aspect for me, as it helps me to obtain valuable insights and create an effective strategy & campaigns that resonates with the target audience and achieves the desired outcomes.

The first step for me is to comprehend the client's KPIs and the overall business objectives.

This step is akin to the fundamental marketing concept of identifying a company's target audience and understanding their needs and wants.

Asking relevant questions is a critical aspect for me, as it helps me to obtain valuable insights and create an effective strategy & campaigns that resonates with the target audience and achieves the desired outcomes.

Creating a funnel to target users at the right time in their user journey

Creating a funnel to target users at the right time in their user journey

To develop a comprehensive PPC campaign, I carefully map out the campaign structure with consideration to KPIs, target audience, marketing funnel, and user intent.

By aligning the campaign structure with these essential elements, I ensure that all phases of the user journey - from awareness to consideration and action - are effectively covered by different campaigns.

This approach enables me to create PPC campaigns that are tailored to the specific needs of each brand and result in optimal outcomes.

To develop a comprehensive PPC campaign, I carefully map out the campaign structure with consideration to KPIs, target audience, marketing funnel, and user intent.

By aligning the campaign structure with these essential elements, I ensure that all phases of the user journey - from awareness to consideration and action - are effectively covered by different campaigns.

This approach enables me to create PPC campaigns that are tailored to the specific needs of each brand and result in optimal outcomes.

Some Objectives I Can Help For

Some Objectives I Can Help For

To develop a comprehensive PPC campaign, I carefully map out the campaign structure with consideration to KPIs, target audience, marketing funnel, and user intent.

To develop a comprehensive PPC campaign, I carefully map out the campaign structure with consideration to KPIs, target audience, marketing funnel, and user intent.

Brand Awareness

Audience Building

Lead

Generation

App Installs & Acquisition

E-commerce Sales

Brand Awareness

Audience Building

Lead

Generation

App Installs & Acquisition

E-commerce Sales

This is us

Arsenal supporter

Footballer

Drama binge-r

Dad joke crack-er

Chess player

Copyright © 2023 Sahil Budhiraja.

Website designed by juhi.co. Illustrations by Icons8.

Arsenal supporter

Footballer

Drama binge-r

Dad joke crack-er

Chess player

Copyright © 2023 Sahil Budhiraja.

Website designed by juhi.co. Illustrations by Icons8.

Arsenal supporter

Footballer

Drama binge-r

Dad joke crack-er

Chess player

Copyright © 2023 Sahil Budhiraja.

Website designed by juhi.co. Illustrations by Icons8.